Improving Your Site Through Eye Movement Tracking


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US researchers have used special technology to track people’s eye actions over several web page layouts. Among different important titbits, they seen that people looked at text before they looked at images, and concluded how you could create your headlines to grab quick attention.

But that was just the start off. The research created even more gemstones to give the web pages much more eye-catching ability?

Copy style and structure

Eyetracking research proved that shorter paragraphs hold people’s attention, although longer clusters tend to set people away reading. (Remember, we’re a lazy group! )

Research workers found that the optimum section length just for holding interest was just a sentence or maybe more! So if you find that you’re using sentences of 58 words or more, try separating the text in more palatable chunks of 35 words.

Some site owners split all their web replicate into several columns, mimicking newspaper designs. This may improve printed videos, but research showed so it doesn’t work on the web, with individuals losing focus over multiple columns.

If you’re using two-column duplicate on your site, you’ve perhaps got even more text than you really need. Make an effort cropping that to a even more manageable size, or maybe breaking it over two pages.

Map-reading bars

They are usually put into one of three areas over a site: vertically down the kept or right hand sides, or perhaps horizontally throughout the top.

Eye keeping track of tests showed that nav bars for the right aspect outperformed all those on the left. That they received eye-fixations for a lot longer, though this can be due to the uniqueness value – people are even more used to looking at them that you write in the cue section.

However , the clear champion for getting focus was the horizontal top model, which used people’s gaze for much longer than the usable variants.

Campaigns and offers

When you’ve got a special offer pertaining to visitors or you’re marketing an affiliate system, placement is everything.

Research found that ads in the top left-hand portion of a website get the most eyeball fixations. Ads on the right hand side don’t do it well. And curiously, that is the exact contrary to the rule for press advertising!

Moreover, if you place your ads or perhaps banners into the foot within the page, they will hardly be seen at all. Important info of any sort should be above the fold so site visitors can see this without striking the dreaded slide bar! Ad placement and offers near copy is actually a really valuable trick. Advertising close to head lines get the most focus, while ads and advertisements above your logo and the navigation bar are always less effective.

Text-based adverts definitely outperformed image ads in tests, in all probability because people take the time to read them. So consider using textual ads with a few catchy duplicate – not just a pretty picture!


Although people manage to look at textual content before photos, graphics still play a vital role. The vision aspect may be a primary affect on each of our (subconscious) recognition of the web page itself, and bigger images with bolder design command a lot of visitor’s interest.

A typical postage stamp mug-shot was uncovered to get a fast glance out of just 10% of members, so honestly, that is not a great contender with respect to precious space on your website page. But an ordinary sized picture of about 230 x 230 pixels came longer interest from above 70% of test themes – so if you’re going for an image, it pays to go with respect to broke!

Another important finding (that just concurs with what advisors have been saying for years) is that clear human fronts drew one of the most attention. Individuals are interested in people, and profound emotional replies are sucked from interaction with other human themes.

Interestingly, the tests also found that people generally click on photographs and images – even if they don’t lead everywhere! So it may be an idea to hyperlink your pictures somewhere relevant, or to throw open a pop-up window?? The research likewise showed that people recall straightforward facts, labels and places best when ever they’re offered as text message. But new, unfamiliar principles and info were better recalled if they were announced through graphics and computer animation.

So the moment you’ve got unique levels of data and fine detail to convey, consider how greatest they could be conveyed. It’s always best to color the wide strokes with eye-catching days news and strong copy. But if you’ve got a fancy concept to place across, think about using diagrams, audio or perhaps video instead.

Remember, the moment each factor on your page draws focus, you’re producing a connection – and people is going to take more time to observe what youre offering. And every second they will stay on your webblog is another second they’ll stay away from your competition!

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